I spent some time this week trawling through customer reviews on Amazon and Goodreads, in order to look for trends — paying particular attention to the scathing one-star reviews that inevitably warn all other readers against buying or reading the disliked book. Starred reviews affix to all works of literature a kind of efficiency rating, which over time average out to a meaningless valuation somewhere between the middle threes and the low fours.
King Lear is valued at 3.87; Paradise Lost at 3.74; The Divine Comedy at 4.0. Although there is a great deal of variation in the five-star reviews, the one-star reviews are overwhelmingly alike, even across genres and styles of literature. I noticed the recurrence of three principal objections: (1) this book was confusing; (2) this book was boring; and (3) this book was badly written.
“Confusing”, “boring” and “bad” are fine complaints, and in many cases may be pertinent complaints, but they are not criticisms. They are three different ways of saying that the work in question failed to evoke any response from the reviewer at all. Far from describing and critiquing a literary encounter — the job of criticism — such “reviews” only make it clear that a literary encounter never took place.
The book in question is evaluated as a product, and because the product has failed to perform as advertised, it is judged to be deficient. These negative appraisals are rarely developed beyond, “If I had understood/enjoyed/been interested in this book, it would have been better.” I am always tempted to reply: “If you had understood/enjoyed/been interested in this book, you would have been better.”"